As a marketing and communications executive with 25+ years of experience, I partner with organizations to shape brand strategy, communications, and culture. I’m especially energized by organizations creating real-world, in-person experiences: cultural spaces, attractions, events, and environments that bring people together. For more on my professional background and recommendations, visit my LinkedIn profile.
Here are some of my favorite ways to collaborate…
Signal & Story
Brand Strategy & Narrative Development
Cut through the noise with a brand story that actually means something. I work with organizations to clarify their core brand playbook, align teams around this shared vision, and build messaging that resonates - both internally and out in the world.
Building the “Show Up Machine”
IRL Experience Launch Strategy
Opening an immersive exhibition attraction, or event is a different marketing challenge. I build the full launch strategy - from audience definition, brand positioning, and press & intrigue building, to ticketing, conversion, and momentum-sustaining campaigns. Your doors open strong and your experience finds the audience it deserves.
Under the Hood
Marketing Audit & Ecosystem Recalibration
A diagnostic effort of "where we are now", we look carefully at your marketing strategy, team structure, messaging, and spend. You'll walk away with a clear picture of what's working, what's not, and recommendations you can actually use.
True Believers
Staying Grounded in a AI-Driven World
The best customers and clients evangelize. I help organizations identify their core customer, map the full arc of how they find you, trust you, and choose you, and build the dialogue systems (from social channels to curated events) that turn first-timers into advocates.
You and your organization are unique, therefore consulting offerings are best created together.
“Any organization fortunate enough to partner with Didi is investing in the gross national happiness of their people and their brand message...”
For more recommendations, visit my LinkedIn profile.